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About Magnolia Laine
How It Started
​Magnolia Laine is a bridal boutique offering classic styles with an exceptional experience founded in 2021 by Kerrie Hileman and Mallory Thorburn. As owners and founders of The White Magnolia Bridal Collection, sister store to Magnolia Laine, they have over a decade of bridal experience under their belts. After opening the first White Magnolia boutique in 2010, the company quickly grew with multiple locations and brands, including Magnolia Laine Bridal and The Sample Shoppe, across the United States.
Kerrie and Mallory hold degrees in accounting, as well as masters degrees in accounting and business administration. Being serial entrepreneurs at heart, it’s always been a dream to be able to share their love and knowledge of the industry with other future
bridal store owners.
As the years passed with increased success across their stores, interest and attention grew from other inspired women who wanted a Magnolia Laine in their area. So in 2023, Kerrie and Mallory
decided to franchise Magnolia Laine to encourage women in business and entrepreneurship. Magnolia Laine Bridal currently has locations in Atlanta, Tampa, Detroit and Charlotte.
Our Founders
Kerrie Hileman is a Jacksonville, FL native. When she became engaged in 2010, she fell in love with bridal and the entire dress shopping process. She set out to open a boutique that provided local brides with a unique and exceptional experience coupled with beautiful gown selection. Kerrie’s goal is to ensure that each bride who walks through their door feels the excitement and emotion that comes with choosing a gown.
Mallory Thorburn is a Georgia girl, born and raised in Atlanta. She attended Georgia Southern University for her undergraduate degree and Mercer University for her Master’s in Accounting. A CPA by trade, she chose to leave the corporate world after becoming engaged in February of 2014. She found her calling and fell in love with all things bridal and wanted to have a hand in making more bridal dreams come true. After a whirlwind few months, The White Magnolia in Atlanta opened in November of the same year and she hasn’t looked back!
The Magnolia Laine Team
DIRECTOR OF STORES
With a passion for bridal, Kelly leads all thirteen locations ensuring our management team and boutiques
continue to grow successfully.
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DIRECTOR OF OPERATIONS
Hailing from a retail and sales background, Gabi heads all operations while establishing efficient workflows and team productivity.
DIRECTOR OF MARKETING
Living and breathing the Magnolia Laine brand, Shannon brings marketing
expertise through tailor-made planning and social media strategy.
DIRECTOR OF FRANCHISING
As the former Atlanta operations manager, Bree leads brainstorming sessions and develops training programs to help new stores succeed.
CORPORATE PROJECT COORDINATOR
As the former Magnolia Laine Tampa manager, Mallory is detail-oriented and supports our corporate team in big picture planning.
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DIRECTOR OF CUSTOMER SERVICE
AND EMPLOYEE RELATIONS
With over seven years of bridal experience, Johna is committed to providing the highest quality customer service to each of our brides.
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MARKETING COORDINATOR
With her savvy social media skills, Jordyn adds knowledgeable insight and on-trend content planning to the marketing team.
Ready to join the team?
The Collective
The Magnolia Laine collective is a talented group of store owners ensuring brides enjoy a unique and personalized gown shopping experience. We encourage collaboration and creativity, so as an owner you can feel confident in building your bridal business.
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ATLANTA, TAMPA, DETROIT
